Location Awhere - Latest Comments

Re: Patch and the Advertising Value of Local

Guest — Fri, 24 Aug 2012 09:39:15 -0000

Very interesting thoughts- happen to agree with most of them. Also, seems to me that Facebook and Twitter can aggregate micro/locally targeted news far more efficiently than Patch. No?

Seems like an uphill battle.

Re: GigWalk, Centzy and Locu: Meeting Demand for Better HyperLocal Data

Brian May — Wed, 29 Feb 2012 14:30:22 -0000

OpenStreetMap is the perfect solution to collect and publish hyperlocal data within an open source ecosystem.

Re: Local and Location Based Ad Ecosystem: 2012 Update

Ankit Agarwal — Thu, 16 Feb 2012 18:01:53 -0000

very interesting and comprehensive graphic!

one suggestion - do consider adding the "indoor" mapping companies as well, as these companies will enable advertisers to target people at shopping malls, stadiums, conferences, airports etc. - Ankit
CEO, Micello Inc.

Re: Sonic Notify: Taking Hyper Local Technology To New Levels of Local-ness

Ankit Agarwal — Thu, 06 Oct 2011 17:55:29 -0000

I'm very much a fan of the idea of using a sound based system for indoor positioning.

At micello, we're building the worlds largest collection of indoor venue maps. As a result, we're working with a number of indoor positioning technology companies to help bring them to market. The "indoor" location ecosystem is growing by leaps and bounds, definitely where LBS is headed.

- Ankit
CEO, Micello

Re: PlaceIQ: Contextualizing Location For Advertisers

saloni — Tue, 30 Aug 2011 11:10:58 -0000

great post! clear and talks well about the relevance of what placeiq is set to do...

Re: PlaceIQ: Contextualizing Location For Advertisers

chrismuir — Thu, 26 May 2011 11:24:16 -0000

Really cool post, Ben. Can you elaborate on the sensors you mentioned: how does cell phone location data get passed along to a company like PlaceIQ while maintaining user anonymity?

Re: Bloomberg BMAP

Miller Wright — Thu, 16 Sep 2010 10:47:59 -0000

I attended this conference this week.It drew a crowd of about 100 executives from the LBS ecosystem including a great cast of speakers (see the list at http://www.thewherebusiness...

The focus seemed to be on network-based LBS. Carriers are in the game for sure! Rip Gerber, CEO of network-centric location enabler, LOC-AID Technologies, had a very interesting take on location and tracking. His messages were: LIFE, DEATH and the FUTURE. Network-based location info is breathing new life into LBS, location-based social networking companies will die and eventually evolve into just a handful, and the future is about predicting where people and devices are going. Not sure if I agree with it all but the guy is definitely an interesting speaker.

I think one word all in the conference agreed on was the word “monetization”. Network-based LBS is going to explode and enterprises that figure out how to capitalize on this emerging trend are going to see huge profits. All in all -- very focused and lively conversations which we will most likely see repeated over the next year.